Ideology rooted in

In today’s seeming sea of knobs, switches, circuit boards, and a barrage of other mods & addons hitting the market every year, soap is choosing to go back to basics. Our mission is to create clean & smooth (like a bar of soap), lightweight & minimalistic guitars by removing unnecessary elements and maximizing spatial presence and player ergonomics through intuitive design. Read more about how we conceptualized and built our flagship model here.

Back to the future

We are on a neverending quest for innovation, inspired by some of the most iconically designed guitars in history, such as the Parker Fly, Yamaha RGX-A2, and Ibanez JEM. Yeah, we’re old-school (but also future-school). Our founders grew up in the 90s when mail-order guitar magazines and music videos on MTV were all the rage; influenced by archetypal guitar players like Joe Satriani, Steve Vai, and Tom Morello (to name a few) and their purpose-built instruments plastering the pages of a premature internet. All said we’ve been tinkering with guitars for over 30 years and we’re poised to give back players those retro vibes …with a post-modern attitude.

Why “soap”?

When pondering what to name our guitars, and beginning to prototype them, we set out to invoke a feeling of “clean” and “smooth” (simple in design and comfortable to play). Our guitars are just that – clean and smooth, like soap – and so our name was born. Additionally, the colors and patterns in our guitars come from the use of pigments and powders often used in actual traditional soap making. Lastly, to add to the overall theme of our guitars, we decided that each guitar would come with a bar of “soap” (made from the same wood as the guitar, matching in color and pattern), a fun collectible to make each player’s purchase unique & interesting.